Portrait of Lee Seligman, smiling, in a black blazer

About

I’m Lee, a Lead Product Designer based in Tel Aviv.

I started in visual design, grew into product design, and spent 3+ years as a hands-on Product Manager, so I design with business goals, engineering constraints and measurable outcomes in mind.

I’m at my best with complex systems: turning a 150-page trading patent into flows traders understand, or a Web3 social network into a native mobile app. I work AI-native, with live coded prototypes, design systems connected to code, and AI agents for research and documentation.

I’ve led design teams, and I believe in giving people the freedom to succeed.

Download CV

Experience

  1. Jan 2024 – Aug 2026

    Lead Product Designer & Product Manager

    Carbon DeFi, by Bancor

    Designed an on-chain trading platform from zero and owned product decisions for its core trading flows.

    Read the case study

  2. Sep 2020 – Nov 2023

    Lead Product Designer → Product Manager

    BBS, by deweb

    Led design for a Web3 social platform with ~100K DAU, and its translation from web to mobile.

    Read the case study

  3. Jan 2016 – Aug 2020

    Freelance Product Designer

    Visual design and branding for clients from medical to lifestyle and consumer brands.

    See snapshots

Education

  • 2025

    Product Management

    Google and Reichman Tech School

  • 2020

    B.A. in Visual Communication

    HIT, Holon Institute of Technology